Outreach is the term used to describe the process of connecting your website content, and by extension, your brand, to other authorities, websites, and media outlets. It can range from a backlink (another website posting a link back to your site) to you being featured as a guest blogger on another site, to cross-promotional campaigns with other brands. It’s one of the most laborious and challenging elements of today’s marketing process- but it also is hugely impactful. Also, backlinks are one of Google’s main markers of brand relevance (the factors they use in ranking search results).
