Outreach is the term used to describe the process of connecting your website content, and by extension, your brand, to other authorities, websites, and media outlets. It can range from a backlink (another website posting a link back to your site) to you being featured as a guest blogger on another site, to cross-promotional campaigns with other brands. It’s one of the most laborious and challenging elements of today’s marketing process- but it also is hugely impactful. Also, backlinks are one of Google’s main markers of brand relevance (the factors they use in ranking search results).

Get Free Email Updates!

Signup now and receive an email once I publish new content.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.