Social Media Advertising (SMA)
Connect Authentically with Your Audience
Social media Advertising is one of the fastest growing methods of reaching your preferred audience, with complex data that allows precise targeting.
This means that despite the fact that most users on social media are not actively looking to make a purchase, a consistent social media ad presence has been proven to boost brand awareness and increase the likelihood of future conversions.
Social Media Advertising spending in the US is expected to reach $37 billion in 2019, up from $11 billion in 2015.
70% of US citizens have an active Facebook account (25% worldwide).
With Intrix social media advertising, you can leverage our advanced campaign performance tracking to optimize what works and eliminate what doesn’t. You’ll have access to insights that will help you create more engaging content, measure follower growth, view impressions, and understand keyword usage and other personalized benchmarks. By using data-driven social media strategies, you can adjust campaign approaches to increase engagement, leads, and revenue.
of online adults ages 18 to 34 are likely to follow a brand on social media.
of people access social media every day or most days.
of consumers will go to social media first when they have any questions or issues.
Utilizing social networks for advertising lets you take advantage of what is the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.
Current estimates state that 88% of millennials use social media which is 1.5 billion potential millennials that are within your direct reach through a targeted social media advertising strategy.
This is a great tool for connecting with potential buyers, as non-customers are three times more likely than existing customers to visit retailers from social media ads.