Content marketing is the process of curating and offering valuable information and media to potential customers.
While a relatively new form of digital engagement, the impact of content marketing on your brand’s digital footprint can be vast.
Information is a vital form of digital currency, and the more valuable the information, the more leverage you have to increase digital traffic and potential conversions. Providing regular content to your target audience on a specific topic positions your company as an authority on that subject, increasing brand credibility & trust. Content marketing is one of the most organic ways to increase traffic to your website from a variety of potential sources.
of internet users agree that blog posts are trusted sources for information or advice.
of marketers worldwide said relevant content creation was the most effective organic marketing tactic.
of internet users actively read blogs on a regular basis.
Intrix takes a multi-faceted approach to creating quality content and expanding its reach all over the web:
Backlinks: We actively search for ways to get your website linked on other relevant sites (backlinking). This is one of Google’s main indicators of brand relevance.
Guest blogging: We create content you can post on other websites to promote mutually beneficial relationships and brand awareness.
Cross-promotional campaigns: We partner with other brands to create marketing campaigns and promotions that boost brand influence.
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